13 Emotion-Based Headlines

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1. Learn How to Stand Up to Your Boss (and Force Him to See What You’re Really Worth)
   Emotional benefit: feeling assertive and confident
2. Your Grandkids Will Be Struggling to Keep Up with You
   Emotional benefit: feeling vital and energetic
3. You’ve Worked Hard All Week–Now Indulge Yourself
   Emotional benefit: feeling pampered, justified entitlement
4. A Limited Number of Spaces Are Still Available for Founders’ Circle Membership
   Emotional benefit: sense of belonging, exclusivity
5. Are You Working Harder than Ever, but Still Worried About Downsizing and Layoffs?
   Emotional benefit: feeling in control of one’s own destiny
6. The 20-Minute Read that Will Make You a Financial Genius
   Emotional benefit: feeling wealthy and powerful (also feeling smart)
7. They Laughed When I Sat Down at the Keyboard–But Then I Began to Blog!
   Emotional benefit: feeling proud, sense of accomplishment (also being gigantic dork)
8. How to Take Command of Any Meeting
   Emotional benefit: feeling respected
9. The SecureWidget Alert System Keeps Tireless Watch Over Your Family
   Emotional benefit: feeling safe
10. Is Your Child Emotionally Intelligent? Take This Test and Find Out
    Emotional benefit: feeling like a good parent
11. Reconnect With Your Friends and Family on this Incredible Three-Day Retreat
    Emotional benefit: feeling of loving connection
12. How to Survive (and Yes, Even Thrive) in a Recession
    Emotional benefit: feeling financially secure (note that this is subtly different from feeling wealthy and powerful)